Demand originates in clinic.
PTs and rehab clinicians routinely recommend braces, bands, supports, and recovery products as part of care.
Investors
A commerce channel embedded in clinic workflow, converting clinical recommendations into clinic margin, supplier economics, and recurring purchase data.
Live clinic workflow, real transaction volume, and clean unit economics come before broader rollout and automation.
PTs and rehab clinicians routinely recommend braces, bands, supports, and recovery products as part of care.
Patients fulfill through Amazon or retail, where clinics lose margin, product control, and purchase data.
Start with in-clinic purchases, then expand into supplier economics and recurring purchase reporting.
Pilot clinics and supplier pricing confidence first, then broader catalog, analytics, and automation as volume validates the model.
Clinic recommendation flow, focused pilot catalog, in-clinic checkout, and fulfillment routing.
First pilot transactions, approved product subset, volume evidence, and refined clinic economics.
Direct supplier integration, expanded catalog search, recurring purchase reporting, and cross-clinic benchmarking.
Investor packet
Unit economics, pilot results, supplier terms, and staged deployment, prepared for qualified investors and advisors.